THE Muslim organisation behind the provocative "Jesus is a Prophet of Islam" billboards will begin screening a TV commercial espousing Islamic values.
The commercial, believed to be the first to promote Islam on national television, features several excerpts from the Koran to show that Muslims share similar values to Christians.
The commercial will begin screening in Sydney from Friday on Channel 7 and Channel 9 during Sunrise and Today and mid-afternoon news bulletins.
The commercial is the brainchild of MyPeace, the same organisation that erected the billboards across Sydney. Founder Diaa Mohamed said the commercial was aimed at addressing misconceptions about Islam.
"We thought it best to, for lack of a better term, hijack Islam back and show you what Islam is really about," Mr Mohamed said.